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Mezzia, Inc : Going To Last Inward A Startup Informationtechnology Firm

I.  Introduction
Mezzia is a developing software developer company. This companionship has wellness industrial marketplace target, such every bit hospital. Hospital tries to trim operating cost, peculiarly ordering cost on medicine supply, because, wellness manufacture is real fragmented in addition to inefficient, traditional distribution channel applies bricks in addition to mortar principle. Traditional wellness industries slow adopt informational engineering in addition to pass less from their operating cost for informational technology. Besides, companies inward traditional wellness occupation concern confront difficulty inward estimating demand quickly. Therefore, Mezzia tries to offering e commerce application for infirmary operation.
Mezzia plans to create software specific for wellness industry. In the yr of 2000, Mezzia created its outset software, this software helps providers to programme their demands. As an addition, Mezzia plans to create spider web site to connect the buyers in addition to the suppliers in addition to to create a merchandise community, clearly affiliated with the buyers. This spider web site volition increase the mightiness of render chain director to teach by company’s procurement process.
Mezzia is aware of facing with diverse competitors such every bit Ariba, Chemdex, commerce One, Freemarkets, Medibuy. And Medicalbuyers.com. Besides, Mezzia is also competing with a method that has long been used past times companies inward wellness business. This arrangement combines the automation in addition to the manual newspaper processing. The buyers tend to teach by their buying procedure solitary straight with sales personnel, telesales, catalog sale, grouping purchasing cooperatives, in addition to several suppliers’ spider web sites.

II. Problem Statement
a.       Which Business-to-Business application suitable to endure applied inward a companionship running wellness occupation concern similar infirmary ?
b.      Is past times implementing e commerce procurement so the companies inward wellness occupation concern tin forcefulness out trim their operating cost ?
c.   How Mezzia win the contest with their challenger ?

III. Analysis
From diverse existing B-to-B model, at to the lowest degree at that topographic point are 5 models proven every bit “established”, every bit a form of business, which volition continue operating inward abstract world, i.e., Infomediaries Portal, Procurement, Buyers in addition to Suppliers, Auction, in addition to Supply Chain.

1.    INFOMEDIARY / PORTAL
Portal inward Internet footing tin forcefulness out endure assumed every bit an “entrance” to “something”. It is said every bit an entrance because commonly the customers or the people wishing to buy, outset of all, accept to see sure portal site earlier exploring farther to the broad abstract world. This portal occupation concern is existence the alternative from day-to-day because of the rapid growth of Internet (exponential scale) causes the evolution of “informational jungle” inward abstract footing every bit a termination of informational flood.
So far, the biggest income from the e-commerce type, similar portal, is nonetheless coming from promotion strongly related to the size of loyal portal customer. All of this tin forcefulness out endure seen from the “hit rate” flat of the related site.  

2.   PROCUREMENT
Business chance inward this procurement marketplace comes from the high flat of full procurement cost to pay past times the companionship inward general. The raw material, basic material, or fixed cloth suppliers are aware of the occupation faced past times the buyers, so that Internet occupation concern practitioners consider a promising plenty occupation concern opportunity. For example, if they are offered a service that tin forcefulness out give diverse benefits to the buyers, mainly related to the reduction of full stock cost.
As it is mostly understood, the stock cost is increasing because of ii things. First, inventory cost in addition to overhead cost, in addition to for sure diverse other costs related to these ii things. The B-to-B application of procurement type offers an automatic machinery of stock procedure so that the companionship tin forcefulness out experience many of benefits, for example: 
§  Reducing the stock cost of a product, which straight related to the production price.
§  Increasing the availability level.
§  Reducing the full inventory cost (order cost, asset cost, in addition to chance cost)
§  Adjusting cash administration of the company.
§  Increasing the purchasing efficiency in addition to effectiveness, in addition to stock availability, etc.
Notice that this occupation concern machinery is non exclusively express to the production company, but also relevant to endure used inward companies running inward service business. For example, on-line go means needing ticket availability procedure apace in addition to safely, on-line banking services, needing fast in addition to inexpensive coin availability, etc. In this occupation concern form, the companionship wanting to repair its stock procedure tin forcefulness out relate it with supplier party, which tin forcefulness out endure built solitary or given to other parties (outsourcing). This technological cooperation betwixt diverse is the affair forming novel marketplace chance inward type B-to-B e-Commerce side.

3.  BUYERS AND SUPPLIERS
Tight human relationship betwixt the buyers, the sellers, in addition to the intermediaries, indirectly tin forcefulness out shape sure novel marketplace inward abstract world, which often called every bit “The B-to-B exchange”. In this B-to-B stock exchange, the suppliers’ community, buyers’ community in addition to intermediaries’ community tin forcefulness out freely cooperate to shape sure occupation concern opportunity. Say a software in addition to hardware companies working together with distributor companies in addition to shipping service; or hotel community, shipping service community in addition to recreation places community cooperate with diverse go agent offering opor-garai packages to the customers.

4.   AUCTION
If inward conventional business, auction is to a greater extent than famous every bit a merchandise mechanism, which exclusively stand upwards for to endure used for selling used things. In the abstract world, it is also applied for novel production or other shape of service. The regulation of auction, basically, is to obtain the highest cost alongside the buyers, so that the possessor tin forcefulness out become client surplus. Therefore the costless marketplace machinery is a sell-buy concept mostly carried out inward Internet. The auction concept is most suitable affair to endure applied because the buyer in addition to the seller tin forcefulness out freely come across to accept a transaction. This auction concept tin forcefulness out also railroad train inward the abstract footing because of the ‘cost transparency’ phenomenon, which imply makes the customers know inward transparent the normal cost prediction of a production or service.

5.   SUPPLY CHAIN
For medium in addition to high classes companies owning reliable internal information system, implementing render chain administration is a favorite choice. The gist of render chain administration is integrating internal procedure chain of the companionship with the procedure chain owned past times the suppliers in addition to customers. Certainly, if the suppliers or the client has owned adept computerized internal system, the combination of the existing chain value volition significantly increase the efficiency of the company, along with the increase of revenue potential of the company.
            Various expected benefits tin forcefulness out endure obtained past times combining procedure chain alongside the companies, such as:
§  Accelerating fourth dimension wheel of manufacturing process
§  Reducing the creation of chain in addition to developing product.
§  Reducing the distribution in addition to sale period
§  Reducing inventory cost
§  Increasing the revenue potentials
§  Reducing production price, etc.
From the 5 application model of B2B, hence the procurement is the most suitable to endure applied inward the wellness industry, peculiarly hospital, because past times implementing this system, the infirmary tin forcefulness out trim its operating cost, peculiarly medicine render cost.  
Procurement  saves companies fourth dimension in addition to coin past times automating the procurement process. Thousands of newspaper or fax based Purchase Orders tin forcefulness out endure eliminated in addition to replaced with to a greater extent than accurate in addition to standardized electronic documents. In addition, advanced workflow every bit good every bit search in addition to requisition capabilities drive deep procedure efficiencies enterprise-wide, lowering typical purchasing wheel fourth dimension past times 75% in addition to improving pass management.
Designed to integrate with fiscal in addition to accounts payable systems, Procurement provides straight-through processing in addition to delivers on the benefits of a really seamless procurement process. Procurement plant hand-in-hand with Supplier, allowing companies to connect i time in addition to access all of their trading partners. Built every bit a collaborative service, the Perfect Commerce procurement module also integrates straight with Perfect Commerce Invoice, automating every pace of an invoice transaction from training receipt in addition to review to remittance advice.
To win the contest The Mezzia should practise several affair such every bit 5 steep to success inward e-commerce occupation concern in addition to viii critical success element inward e-commerce business. We volition explicate almost 5 steep to success inward e-commerce business, the outset steep is laid strategy, setting strategy has to based on the consideration to brand consumer easier to interact to the company. Second the companionship has to focus on the cease customer, it hateful the companionship has position who is their cease user or cease customer. Third redesigning client focus occupation concern process, with redesigning the occupation concern procedure the companionship tin forcefulness out brand their activity to a greater extent than efficient in addition to effective. Fourth wire the companionship for profit, the companionship has to prepare the infrastructure to back upwards the occupation concern machinery that the companionship has decide. It hateful the companionship has to transform occupation concern needs with information engineering specification (business in addition to information engineering alignment).  Five is foster client loyalty, the companionship has brand the client loyal, because past times brand the client loyal he companionship tin forcefulness out become their profit.
            From consumer indicate of sentiment at that topographic point are viii critical success element that the companionship has to consider viii factor. First target the correct customer, the companionship has to determine who is their cease user. Second ain the customer’s full experience it hateful the companionship has to care for the client well. Third streamline occupation concern procedure that affect to  the customer, the companionship has to streamline their occupation concern procedure so they tin forcefulness out better their service. Forth provide a 360 flat sentiment of the client relationship, the companionship has brand easier the client to interact to the company. Five allow client aid themselves, brand client easier to become information that they quest earlier they determine to buy. Six aid client practise their jobs, brand client easier to solve their occupation or fulfill their needs. Seven deliver personalized service, the companionship has to care for unlike client differently. Eight Foster community, found client community in addition to laid them every bit loyal customer.

IV.  Conclusion
Using this, the companionship tin forcefulness out trim its operating cost. The most suitable B2B application model to endure used is procurement. This is likely because past times implementing e-commerce, the buying procedure of medicine production tin forcefulness out endure estimated appropriately on the amount needed in addition to when to order. Then, automatically, the figurer volition lodge to the supplier when the stock reaches Fe stock, so that with this way, it volition termination paperless in addition to relieve the fourth dimension of ordering, so that the companionship volition non lose the chance cost, resulting past times the empty stock of medicine. To win the contest The Mezzia should practise several affair such every bit 5 steep to success inward e-commerce occupation concern in addition to viii critical success element inward e-commerce business

Reference
Indrajit, Eko Richardus (2001), E-Commerce   Kiat dan Strategi Bisnis di dunia Maya, Edisi pertama, PT Gramedia, Jakarta.

Martin E, Wainright, Brown. V, Carol, DeHayes W. Daniel, Hoffer A. Jeffrey, Perkins C. William (2002), Managing Information Technology, Fourth edition, Pearson Education, Inc, U.S.A. of America Of America.

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