1. Background
Competition inwards the increasingly vehement describe of piece of work organisation globe requires every society to discover a surefire strategy to win the contest Out sourcing every bit i of the strategies that are currently beingness talked most past times many goodness people who praise too berate, permit lonely add together to the success floor Lion Air is really phenomenal. Because also beingness a flying maskapi who is notwithstanding young, it has also proven that inexpensive does non hateful cheap. This society since its appearance for the initiative of all fourth dimension has stolen the attending of observers of the describe of piece of work organisation globe peculiarly the aviation business. How could it non hold upwardly because of his human activeness of selling alongside tickets at really inexpensive prices that has made Merpati too Garuda, which is a senior airline aviation society inwards Indonesia, bearded? Fire, because Merpati, which initiative of all ranked minute inwards the marketplace part of Airlines services, all of a abrupt cruel to 3rd position. Garuda was no less made equal to the human activeness of Lion who was initially considered a youngster yesterday afternoon all of a abrupt perched inwards minute house too continued to stick to Garuda's seat both inwards domestic too overseas. Even the unusual airlines masapi airlines who desire to come inwards Republic of Indonesia are non afraid of the existence of Garuda but instead reckon Lion air every bit its original competition when entering the Indonesian market.
Lion Air's success non solely brought pride to Rusdi Kirana every bit the possessor of PT Lion Mentari Airlines. But also the job that has made him a fiddling depressed every bit he expressed at a seminar at MM UGM on Jan xv yesterday. He was briefly summoned past times the House of Representatives too filled alongside questions most the outsourcing strategy he used. Well it looks similar Rusdi Kirana is too smart for his brothers too sisters inwards this republic. It was non supported because it had helped provide services inwards the acre of aviation to the lower shape people who were frequently forgotten but instead were defendant of trying to kill nation too body of body of water transportation, because the toll of tickets from Lion air which was pegged to hold upwardly inexpensive had taken many passengers from these 2 types of transportation.
2. Discussion
Actually outsourcing is non solely dominated past times airline companies. But long earlier the Lion Air example surfaced. Other industries receive got long used it every bit inwards the banking industry, where banks mitt over information applied scientific discipline administration to other parties, so the usage of populace accounting services is a shape of outsourcing.
Outsourcing cannot hold upwardly interpreted narrowly every bit an essay to cutting costs past times ignoring the character element, every bit has been the benchmark for most people so far, which is "low toll depression quality". Lion Air tin lav laid upwardly ticket prices at a depression toll because inwards its operations the society submits matters other than its "core product" to other parties, such every bit catering, aircraft ingredient procurement, too aircraft maintenance issues. The delegation of piece of work carried out past times Lion Air according to Rusdi Kirana revealed was equivalent to 1,300 Lion Air employees or around 30%. So that past times delegating it to some other party, Lion Air gets cost savings that makes it able to sell tickets cheaply (Warta Ekonomi, 2003)
Now is non the fourth dimension for a society to handgrip all the piece of work that is non the meat of its business. Conversely, today's companies must think, if at that spot are other parties who tin lav practise the piece of work alongside lower costs too the same quality, or tin lav also hold upwardly better. So why non if the piece of work exterior the meat describe of piece of work organisation is left to other parties who offering outsourcing services.
2.1. Origins of Outsourcing
Before nosotros hash out outsourcing, it is amend if nosotros hash out the starting fourth dimension of the emergence of thinking most outsourcing. Basically outsourcing has existed since the Greeks too Romans, at which fourth dimension both Greeks too Romans hired unusual warriors to struggle their battles, non solely did they also hire unusual masons to construct articulation cities too palaces for the practise goodness of the Greeks too Romans. With the existing social development, making the regulation of outsourcing began to hold upwardly applied also inwards the describe of piece of work organisation world. (Suwondo, 2003: 2)
The starting fourth dimension of the thought of outsourcing inwards the describe of piece of work organisation globe is the existence of efforts to part describe of piece of work organisation risks inwards a diversity of problems, including job - that is caused past times developments that occur inwards social too cultural weather condition too regulations inwards western countries inwards the early on 20th century, non a few of the uppercase owners who complain that they no longer receive got the fourth dimension to concentrate on products too services, customers too markets, every bit good every bit on character too distribution. The argue they cannot concentrate properly is because their concentration has been spent on project issues. There is a epitome shift from the traditional piece of work persuasion that workers serve the scheme into a modern piece of work persuasion that the scheme must serve workers. With the outsourcing scheme formed inwards a society arrangement is a scheme of functions too processes, that is, outsourcing volition serve workers inwards society organizations no longer demand special people to serve too command the functions too processes that are outsourced. (Suwondo, 2003: 5-6)
There is a full general cloak-and-dagger inwards the workforce that many large companies practise non or receive got non planned a career for bluish neckband workers for higher positions. But past times implementing outsourcing provides opportunities for bluish neckband workers to hold upwardly able to occupy higher positions. Rapid technological advancements require companies to speedily adapt, but the job of adaptation is really expensive compared to existing needs. (Suwondo, 2003: 6-8)
In describe alongside the times, the purpose of outsourcing which was originally to overcome project problems, has at nowadays larn increasingly complex. That has changed from simply a strategy to solve a job but is at nowadays used to back upwardly describe of piece of work organisation goals too objectives (Suwondo, 2003: 11)
Outsourcing tin lav hold upwardly interpreted every bit delegating operations too daily administration of a describe of piece of work organisation procedure to an outsider (outsourcing service provider company). Things that tin lav hold upwardly delegated inwards outsourcing are sure functions too describe of piece of work organisation processes to hold upwardly embedded inwards the overall describe of piece of work organisation operations of the society (Suwondo, 2003: 2 - 3)
There are some things that are recommended to hold upwardly outsourced, namely things that are exterior the company's meat describe of piece of work organisation so that the society tin lav concentrate optimally on its meat business. Meanwhile, what is non recommended for outsourcing is the meat describe of piece of work organisation of the society because it is the company's intellectual holding that is a competitive wages for the company
As performed past times Lion Air, he delegated the procedure of aid too provision of nutrient that is non the meat of his describe of piece of work organisation to parties exterior Lion Air, where both of these processes volition hold upwardly inserted inwards the overall describe of piece of work organisation operations of Lion Air every bit an air shipping service provider.
2.2. Advantages of Outsourcing
2.2.1. Long-term Benefits
There are 5 long-term benefits if a society outsourcing, this volition hold upwardly explained every bit follows:
1. Increase the company's describe of piece of work organisation focus
With outsourcing the society tin lav focus solely on the meat describe of piece of work organisation alongside a broader scale. Companies no longer demand to hold upwardly bothered past times administrative too project problems that arise. By delegating issues exterior the meat describe of piece of work organisation such every bit nutrient supply, maintenance too provide of aircraft parts. Making Lion Air tin lav focus to a greater extent than on its meat business, namely every bit a provider of air shipping services
2. Enter the globe shape ability
Indirectly, the outsourcing service provider society volition convey the continuation of globe shape resources to hold upwardly given to its clients, so allowing access to novel technologies too equipment too techniques that receive got non been used before. By collaborating alongside outsourcing service providers inwards the acre of aircraft engine maintenance from Italia too procuring aircraft parts from a Danish company, Lioan Air tin lav larn access to novel applied scientific discipline too the latest aircraft maintenance techniques alongside international standards. And this has made Lion Air able to come inwards into globe shape capabilities.
3. Accelerating the benefits of novel technology
Outsourcing service companies unremarkably supplement their services alongside modern equipment because of the demand for their piece of work capacity. By handing over aircraft engine maintenance from Italia too procuring aircraft parts to the outsourced provider, Lion Air makes planes that receive got amend performance too are capable of serving 88-100 flights. And this of course of report provides a bully wages for Lion Air.
4. Divide describe of piece of work organisation risk
Influenza A virus subtype H5N1 really large investment conduct chances inwards a company, peculiarly inwards political too socio-economic conditions. By outsourcing, Lion Air volition non comport a large describe of piece of work organisation conduct chances because Lion Air volition solely comport describe of piece of work organisation risks for its meat business, spell describe of piece of work organisation risks involving exterior the meat describe of piece of work organisation are borne past times the society providing the relevant outsourcing services.
5. Using existing resources for to a greater extent than strategic activities
By outsourcing, all activities that are non the company's meat describe of piece of work organisation volition non hold upwardly a burden anymore. All available sources tin lav hold upwardly focused on the meat business, such every bit activities to provide to a greater extent than services to customers too others. With Lion Air's to a greater extent than focused attending on providing services inwards the acre of aviation services, due to outsourcing. So slow but sure as shooting Lion Air began to improve its services, every bit evidenced past times the availability of wide-bodied aircraft such every bit the Boeing 777 too Boeing 747 to serve routes from the acre to unusual countries.
2.2.2. Short-term Benefits
While the short-term benefits to hold upwardly gained past times companies that carry out outsourcing are:
1. Reducing too controlling operational costs
Can trim back too command operational costs. The usage of service providers alongside lower cost structures is i of the short-term benefits of outsourcing. By outsourcing things exterior the meat business, Lion Air tin lav brand savings on its operational activities, resulting inwards Lion Air beingness able to sell tickets at lower prices.
2. Making uppercase funds available
Outsourcing reduces the demand for investment funds inwards functions exterior of its meat business. These efforts volition allow uppercase funds to hold upwardly available for meat describe of piece of work organisation areas. By outsourcing to things exterior its meat business, Lion Air tin lav usage existing funds to improve its services, every bit evidenced past times buying Boeing 777 too Boeing 747 aircraft to serve unusual routes.
3. Resources practise non demand to hold upwardly available internally
By outsourcing, the society tin lav overcome its limitations inwards coming together the needs of resources inwards its organization. Inability tin lav hold upwardly caused past times costs that are too large to come across the needs of the resources needed. Due to the limitations of aircraft engine maintenance facilities rather than having to brand their own, Lion Air chose to submit aircraft maintenance to companies that provide outsourcing services inwards the acre of aircraft engine maintenance.
2.3. Lack of Outsourcing
Although the thought to outsource is really interesting, but it should also hold upwardly remembered that everything must receive got a favorable too less profitable side, inwards this example the conduct chances of outsourcing is
the occurrence of project strikes or the occurrence of technical errors made past times the outsourcing service provider, to overcome this it is recommended non to rely on i outsourcing service society for that society needs to comprehend several outsourcing service provider companies too that requires long-term cooperation. The pitiful performance of outsourcing partners, this tin lav hold upwardly overcome past times increasing accuracy earlier entering into a cooperation contract. (Warta Ekonomi, 2003 No.16)
3. Conclusions
The outsourcing strategy adopted past times Lion Air has made this society able to larn a pioneer inwards the acre of depression fare airlines inwards Indonesia. Selling tickets at depression prices, without sacrificing the character of the services provided, is a competitive wages owned past times Lion Air from implementing this outsourcing strategy. Lion Air tin lav concentrate to a greater extent than on developing its services inwards accordance alongside its meat competencies, because matters that are non meat competencies of Lion Air are left to other companies that practise receive got expertise inwards the field.
REFERENCE
1. Suwondo, Chandra, (2003), Outsourcing: Implementation inwards Indonesia, First edition, PT Elex Media Komputindo, Jakarta
2. Economic News No. xvi / THN.XV / thirteen August 2003
3. http://www.smu-net.com, "Most Dynamic information technology Outsourcing Sector".
4. Swa Magazine Reporter, Nugroho Supangat "Outsourcing: Who benefits? "
Post a Comment
Post a Comment