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With the legalization of batik originating from Republic of Indonesia every bit a earth cultural heritage (world heritage), the category "Humanitarian Heritage for Oral as well as Non-material Culture (Masterpieces of the Oral as well as Intangible Heritage of Humanity), hence this is a golden twosome for the Indonesian batik manufacture to succeed inward the international market. But stepping on this golden twosome is non without obstacles, because problems at the national as well as international levels also human face the Indonesian batik industry, problems at the national grade are every bit follows:

1. The availability of batik equipment. Of the nineteen batik centers inward Indonesia, at that spot are alone vi canting-making businesses, 31 batik-stamp businesses, as well as 10 night-mix businesses. In fact, the full number of batik businesses spread across Java is 15,293 units (Kompas, Oct 2011)

2. Fluctuations inward the toll of cloth used every bit a medium of batik. Mori cloth prices consisting of 2 types namely primisima mori as well as prime number mori recorded a important increment due to an increment inward cotton fiber prices since 2009

3. The raw stuff of batik is gondorukem. The producer of raw materials is less interested inward allocating skillful character gondorukem for domestic needs. Perum Perhutani tends to export skillful character gondorukem abroad

4. management ability, technique of fine dipping or batik staining that has non been standardized

5. Imaging batik on potential consumers becomes a determinant of the penetration of these products inward the domestic market

6. Regeneration of batik artisans as well as didactics of batik craftsmen who practise non sympathise the potential of batik every bit a business, every bit evidenced inward 2011 amongst alone 1 special vocational batik inward Indonesia

7. The entry of batik-patterned textiles from China

The international grade work faced is earth economical weather that impact the purchasing mightiness of consumers inward export destinations for Indonesian batik, although the economical crisis inward the the United States of America as well as Europe has non significantly affected Indonesian batik exports, because Indonesian batik is generally exported to the Middle East as well as Malaysia whereas exports to the the United States of America are rare, but the economical crisis on the 2 continents must stay vigilant.

The regime as well as the batik manufacture are non without endeavour inward resolving the higher upwards problems, a number of solutions conduct maintain been carried out including:

1. Batik blueish impress 2011 (Batik blueish impress 2011) every bit a foundation inward formulating short, medium, as well as long-term policies amongst clear directions, targets as well as performance targets regarding populist-based creative economical development. One component of which discusses activity plans, inward Short-term programs that volition acquit out a number of quick wins programs include improving the batik standardization system, making batik labeling policies, composing batik communication strategies every bit cultural heritage as well as economical drivers, mapping the batik keraton decoration, as well as batik volume inventory

2. The National Batik Conservation as well as Development Blueprint for 2012-2015 has established iii national batik strategic roles, namely every bit the driving strength of the country's economy, cultural heritage as well as a tool of diplomacy betwixt nations. The document compiled past times the cross soil agency squad contains a evolution framework, performance indicators, route maps, evolution activity plans as well as national batik achievement targets.

3. Various regime policies to back upwards the batik manufacture such every bit incentives inward the shape of toll discounts for the purchase of mechanism for production, increasing access to upper-case alphabetic character for the batik industry, the establishment of a Center for Crafts as well as Batik, promoting batik domestically as well as abroad as well as many others

4. The number of batik vocational high schools (SMK) volition live increased from 1 schoolhouse inward 2011 to 4 schools inward the 2012-2015 period, as well as to xx schools inward the menstruum 2021-2025

Based on the brief review higher upwards related to the problems as well as overview of solutions inward the Indonesian batik industry, it shows that the Indonesian batik manufacture has hence far been running inward silos or compartments, traditional as well as modern batik makers are running independently, fifty-fifty though at that spot is cooperation betwixt the 2 alone express alone suppliers or intermediaries. In terms of regime policy, although it has moved quite significantly, it yet does non human face evenly distributed.

To ameliorate the competitiveness of the Indonesian batik industry, nosotros must cry upwards holistically, 1 of the approaches is through agreement the work concern ecosystem of the batik manufacture itself. Business ecosytem way "A work concern ecosystem describes the construction as well as conduct of a network of high-tech organizations that percentage a primal technological platform as well as the ways private firms tin flourish inward such an environment" (James F Moore) or tin live freely translated every bit a network, where each chemical factor interacts amongst 1 to a greater extent than or less other as well as shares resources amongst the aim of developing the network or the environs itself. Here is a moving painting that explains what elements are at that spot as well as their activities inward a work concern ecosystem

  

Next is the mapping of Indonesian batik manufacture inward the concept of work concern ecosystem

1. Core business

a. Core contributors

i. Batik artisans are inward the shape of modest as well as medium businesses (UKM) or modest as well as medium industries (IKM) producing traditional as well as creative batik

ii. Business groups (Danar Hadi batik, Keris batik, Semar batik, Alleira, batik), producing traditional batik, industrial batik as well as creative batik

b. Distribution channels

i. Offline:

· Batik store outlets:

ü Shopping or shopping pump (Mall, Trade Center. Wholesale pump as well as others)

ü Batik store / Showroom / Boutique Batik

·   Method:

ü Direct marketing

ü Agent

ü Retailer

üWholesale (wholeseller)

Dropshipping

i.Exhibitions at domicile as well as abroad

ii. Online / Batik online:

· Website (www.berbatik.com)

· Socialmedia (Example: @berbatikcom twitter work concern human relationship as well as batik fanpage on facebook http://www.facebook.com/berbatikcom

c. Direct suppliers

i. Suppliers of basic materials such as:

· Batik fabrics / media: Mori cloth (Cotton, silk, rayon), silk cloth, chiffon as well as ATBM silk.

· Candles (barrier material): Paraffin, Kote (beeswax), Gondorukem, "Cat eye" resin, Microwax, Gladhangan wax (night) as well as Coconut crude or animate existence fat

· Dyes: Natural dyes (Leaves, Bark, forest staples, tree roots or bulbs) as well as artificial / chemic dyes (German (Hoechst), English linguistic communication (ICI), Swiss (CIBA), French (Francolor), American (Du Point) , as well as Italy (ACNA).

· Medicines / basic ingredients for washing batik namely "lerak"

ii. Supplier of production equipment such as:

· Handwritten batik: Canting every bit a way of forming motifs (Canting cheeks, clams as well as walls), Gawangan (a house to attach cloth), pans as well as modest stoves to oestrus candles.

· Batik stamp: Almost the same every bit written batik only, canting was replaced past times a batik pattern stamp

· Batik hide printing: Plangkan, hide printing tables, shelves, clear plastic: functions to create the surface of the hide printing tabular array create clean as well as slowly to clean, plastic plastic: functions every bit a coating, sponges / foam: functions every bit a stabilizer or counterweight as well as hence that the tabular array is flexible, plywood: functions hence that the tabular array Flat hide printing, Wood table: functions every bit the primary hide printing hide construction

· Batik printing: almost the same every bit hide printing batik, the alone departure is that the procedure is non due to using a batik printing machine

iii. Batik sales media suppliers:

· Offline

ü Building management of the possessor of the sales location (Mall, Trade center, wholesale center, etc.)

ü Advertising agency (Marketing communication agencies)

ü Sales partners (agents, dropshipping, retailers as well as wholesalers)

ü Batik work concern associations as well as regime institutions (trade shows, exhibitions, province diplomacy media)

·   On line

ü ISP (internet access)

Web hosting

ü Web design

ü Search engine optimization (SEO) service

iv. Product packaging supplier:
· The work concern of making packaging (packaging) products such as, boxes, newspaper backs as well as many others

v. Goods or logistics delivery suppliers:

· Domestic as well as international logistics as well as forwarding services

· Domestic as well as international container companies

vi. Human resources supplier (batik craftsman)

· Batik-based vocational school

· Batik centers or specialized grooming institutions

2. Extended enterprise

a. Direct customers

i. End user (end user): is an organisation or private that buys batik for its ain use, non for sale or work concern to consumer / B2C

ii. Reseller: is a work concern unit of measurement or private that buys batik to live resold to destination users, the term work concern to work concern to consumer / B2B2C

b. Suppliers of my suppliers

i. Basic materials supplier:

· Fabrics: cotton fiber farmers, craftsman of woven cloth, textile industry

· Candles or nighttime (Obstructions):

ü Gondorukem: Perum Perhutani

Paraffin as well as Microwax: Chemical industry

Dye:

Natural dyes: Farmers, planters of natural dyes (Jackfruit, teak, coconut, areca nut as well as others)

Artificial coloring: Chemical manufacture for pigment basic material

The medicine / basic ingredients for washing batik are "lerak"

Lerak industrial flora farmers

ii. Supplier of production equipment such as:

· Batik: Copper manufacture (for making nyamplung as well as cucuk) as well as forest manufacture (for canting handles)

· Batik stamp: Copper manufacture (for canting cap from tambaga)

· And forest manufacture (for forest canting stamp)

From the mapping higher upwards it tin live seen that the work concern ecosystem of batik is real complex, hence it is appropriate that the management must live done inward the shape of a work concern ecosystem. If non managed inward the shape of an ecosystem, the management volition run partially as well as the results volition non live optimal. After mapping the ecosystem of the batik industry, hence to run across the interactions as well as gaps inward the batik industry, mapping is carried out inward the shape of a value chain industry

1. Inbound (supply of raw materials)

a. Direct suppliers

i. Suppliers of basic materials such as: batik fabrics / media, waxes, dyes, batik washes

ii. Supplier of production equipment such every bit batik canteen, canting cap, hide printing equipment, as well as mensin printing (batik printing)

Most of batik raw materials are obtained from imports, close ninety per centum of batik raw materials such every bit cotton fiber as well as silk fabrics are yet imported, piece the raw materials inward the shape of gondorukem are genuinely exported to several countries.

2. Operations (production process)

a. Basically the same batik production process, the departure is the method or method of pouring a diversity of batik motifs namely written batik, printed batik, batik hide printing as well as batik printing

b. After pouring the batik motif on the batik media (ATBM as well as silk silk cloth), hence it is done a wall, medicine, draining, washing

During this time, the procedure of making batik oftentimes uses synthetic dyes, but lately it is known, the chemicals contained inward synthetic dyes tin genuinely conduct maintain a negative impact on health. These chemicals are carcinogenic, hence they conduct maintain the potential to crusade cancer.

To solve this problem, through cooperation betwixt the European Commission as well as the Indonesian-German Chamber of Commerce poured funds of € 2.3 1000000 or equivalent to Rp26 billion, for the Clean Batik Initiative or Eco-friendly batik project

3. Marketing & Sales (Marketing as well as sales process)

a. Marketing

i. Strategy (Segmentation, targeting as well as positioning): Only large scale batik entrepreneurs who already conduct maintain a deep agreement related to agreement client needs, piece SME as well as SME shape entrepreneurs yet tend to follow the prevailing trends, without having in-depth safeguards close customers

ii. Tactic (differentiation, marketing mix, sales): For SME as well as SME batik entrepreneurs, batik is alone a commodity without a written as well as explicit uniqe selling proposition. In contrast to large-scale entrepreneurs who conduct maintain been able to provide strong uniqe selling propositions such every bit those owned past times Berbatik companies that are able to define upwards to the centre values ​​of their business

iii. Value (Brand, service, process): Awareness of the utilisation of brands every bit a medium of communicating value to customers is also yet dominated past times large-scale entrepreneurs such every bit Berbatik who conduct maintain far idea close the pregnant of a create to realize it inward the shape of processes inward delivering services

4. Customer service (The procedure of client service / afterwards sales): By relying on the spider web media www.berbatik.com as well as social media twitter @berbatikcom as well as batik fanpage, Berbatik establishes interactions amongst customers both for ordering as well as afterwards sales service. But for UKM as well as IKM, the nature is yet striking n run, it is non optimal inward afterwards sales service

1. Firm infrastructure: For the UKM as well as UKM level, the organizational construction is yet real uncomplicated as well as non complex, because the activities existence managed are also simple, but dissimilar the representative amongst large scale batik businesses, they already conduct maintain a clear organizational structure.

2. Human resources management: Relying on media transfer of hereditary knowledge, grooming inward grooming centers as well as batik vocational schools, at that spot is no higher didactics grade that specializes inward the batik industry, resulting inward inhibited regeneration of batik craftsmen

3. Technology: The application of ICT is quite good marked past times the utilisation of cyberspace media to sell as well as impress digital impress to majority attain batik. The cyberspace is yet non optimally utilized, the style is yet used for selling facilities, non yet working on the interactivity aspect which is genuinely an payoff of the internet, this is due to the gap inward agreement as well as mastery of the cyberspace at the grade of SMEs as well as UKM

4. Procurement: Access to available resources is yet hard for SME as well as SME grade entrepreneurs who move on to live undermined past times high raw stuff prices as well as to a greater extent than or less raw materials imported from abroad, but for large scale entrepreneurs this is non every bit good problematic due to upper-case alphabetic character adequacy the brands have. Capital issues are yet a scourge for SMEs as well as SMEs related to access to resources, this of course of instruction has an impact on the productivity as well as competitiveness of Indonesian batik

From the description of the value chain, it tin live seen that the gap inward the batik manufacture is evenly distributed inward almost all parts of the batik industry's value chain, hence it is alone natural that alone a few businesses are able to survive, peculiarly large upper-case alphabetic character entrepreneurs, piece SMEs as well as IKM for sure yet bespeak a lot of assistance from the regime peculiarly for the primary activities of the batik industry

The policy of the regime to back upwards the batik manufacture inward the shape of standardization of Indonesian batik every bit stipulated inward the designing of the batik industry, is the correct measuring inward guild to ameliorate competitiveness hence that Indonesian batik is expected to dominate the regional as well as international batik markets, hence that past times looking at the dynamics as well as weather of the batik manufacture inward Republic of Indonesia it tin it was concluded that the grade of batik's work concern ecosystem was at an expansion stage 

Seeing the continued growth of revenue from the batik manufacture as well as the increasing number of competitors that conduct maintain emerged, this indicates that the Indonesian batik manufacture is at a growth stage

Taking into account, the complexity of the ecosystem, the phase of the ecosystem, the life cycle of the industry, straightaway the correct role for the Indonesian batik ecosystem is every bit a Keystone past times implementing strategies according to its role, pregnant that the Indonesian batik manufacture (all Indonesian batik manufacture stakeholders) must live able to capitalize or utilize all elements of the ecosystem integrated batik inward guild to live able to create innovative products