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1. Background

This newspaper volition focus on a intelligence of online advertising service sales strategies. To live able to larn the 2 portals analyzed inward this newspaper are portals that are already known every bit large players inward the online advertising business. The 2 portals are Google.com together with Yahoo.com.

2. Business Portal

Portal tin live defined every bit an internet-based online service that provides a multifariousness of integrated facilities together with thence that it tin live analogous to a "portal" that shows the entrance for all our needs. Influenza A virus subtype H5N1 portal inward the mesh footing represents a really interesting spider web site (with content support) together with thence that when mortal opens his browser, the potential page to opened upward is the portal

There are 2 kinds of approaches that tin live done inward making a portal. The get-go approach is horizontally. This approach tries to attract every bit many spider web portal guides every bit possible without looking at the visitor segment. Visitors are interested inward visiting a portal of this type because of the mutual similar needs that tin live obtained from the portal. Some portals that brand a horizontal approach are yahoo.com, together with satunet.com. Another approach is vertically. Portals that are built alongside a vertical approach ordinarily render information aimed at specific segments. The topics presented are express to sure things, for illustration virtually finance, virtually health, didactics together with others.

3. Yahoo.com together with Google.com profiles

Yahoo.com is a horizontal portal, together with thence the community is heterogeneous. This agency that the Yahoo.com user community consists of a broad multifariousness of interests together with interests. Because the community is heterogeneous together with has been really good known yesteryear users roughly the world, Yahoo.com is accessed yesteryear many users. This is evidenced from the Yahoo.com traffic rank which ranks get-go inward the 500 transcend site ranks inward the world. (www.alexa.com, nineteen Dec 2007)

Google.com is a vertical portal. Google.com user community has the same interests together with interests, namely searching for information through search engines. Due to the consummate information reference, this portal is pretty much requested yesteryear users inward the world. This is evidenced yesteryear the seat of Google.com which ranks instant inward the 500 transcend site rank inward the world. (www.alexa.com, nineteen Dec 2007)

4. Comparison of sales strategies betwixt Yahoo.com together with Google.com

Yahoo.com together with Google.com implement unlike strategies. The go of this strategy sure enough has unlike consequences. For to a greater extent than details, the next outlines a comparing of sales strategies for online advertising services carried out yesteryear Yahoo.com together with Google.com.

Comparison of online sales strategies

Advertisement Yahoo.com together with Google.com

No		Yahoo.com	Google.com
1	Sales Team Type	Online dan Direct Sales team	Online dan Direct Sales team
2	Support team	n/a	1
3	Number of segment	8	11
4	Sales Office	20	32
5	Country Rep Office	20	19
6	Sales strength structure	Berdasarkan geografis	Berdasarkan segment/pasar
7	Segmentation Type	Geographic segmentation	Demographic Segmentation
8	Sales Force Status	Direct (Company) sales force	Direct (Company) sales force
9	Marketing support	-online together with offline advertising (TV, Radio, print-ad, Outdoor) -Global online network -Distribution partnership	-Sponsorship -Public relation -word-of-mouth -Global online network -Distribution partnership

(Reference: Annual Report Document of Google.com dan Yahoo.com 31 Desember 2006)

Yahoo.com Sales Team

• The sales squad from Yahoo.com consists of:

1. Direct advertising sales team

2. Online Channel

3. Telemarketing channel

• The next describes the tasks of each team:

1. Direct Sales Team

The tasks of this squad are:

- Selling marketing solution services to leading advertising agency companies inward the United States

2. Online channel

The tasks of this squad are:

- Functioning every bit a self-service program, through which this advertiser tin house targeted text based links on the Yahoo.com website or other yahoo.com affiliate spider web sites.

3. Telemarketing channel

The tasks of this squad are:

- Specialised inward selling marketing solution services to modest together with medium sized

Google.com Sales Team

• The sales squad from Google.com consists of:

1. Direct advertising sales Team

2. Direct Sales forces

3. Global Support Organization

• The next describes the tasks of each team:

1. Direct Sales Team

The tasks of this squad are:

- Looking for potential customers (have a large promotional budget)

- Support promotional activities undertaken yesteryear these customers.

2. Direct Sales Force

The tasks of this squad are:

- Building together with maintaining relationships alongside the world's leading mesh service providers that take away hold used Google Ad Sense promotional media.

3. Global Support Organisation

The tasks of this squad are:

- Build together with keep a human relationship (Relationship) alongside advertisers (Advertisers) together with members of the Google network

Comparison Table of Sales Organisation Forms

	Geographic Based	Product Based	Market Based
Pro	Simple shape of organisation  Proximity to customers  Low go costs	Higher sales due to greater production knowledge   Put to a greater extent than emphasis on production benefits rather than prices	More client oriented   Can collect information virtually customers better
Cons	Lack of production sales coverage Suboptimal client service	High preparation costs     Lower take in rates    Users tin live visited yesteryear staff from unlike products from the same company.	High preparation costs     Prone to lack of sales force      Costs for developing markets are quite high

5. Determination of the shape of sales organization

a. Yahoo.com

Yahoo.com manages its online advertising describe of piece of job concern geographically because Yahoo.com wants to customize the services provided according to the needs together with desires of customers geographically. Therefore Yahoo.com provides services inward twenty languages ​​and provides a local version of Yahoo website. In addition, Yahoo likewise established branch offices inward many countries alongside the aim to accommodate together with back upward the evolution of advertisng online businesses inward the country.

With the geographical sales construction Yahoo.com tin ameliorate sympathise the needs together with desires of customers inward a solid lay down or region.

b. Google.com

Google.com manages its online advertising describe of piece of job concern based on the segment or marketplace it serves. This strategy was taken because Google.com because yesteryear targeting specific segments, Google.com tin collect information virtually customers inward a segment inward a ameliorate together with to a greater extent than detailed manner.

With the shape of arrangement arranged according to the segment or marketplace served, Google.com tin live ameliorate together with to a greater extent than detailed inward agreement the needs of the segment together with thence that it is to a greater extent than responsive to the needs of the segment.