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The role of multimedia media equally a medium for conveying information has a higher marking of effectiveness compared to media that tin forcefulness out alone choose information past times beingness portrayed, heard or seen. This is proven past times query conducted past times Treichler (1967) which proves that media that choose information past times beingness heard in addition to viewed (Multimedia) choose a greater per centum of facts that tin forcefulness out last remembered past times the audience (50%). This happens, because the information conveyed past times beingness heard in addition to seen tin forcefulness out possess the senses of sight in addition to hearing simultaneously, hence equally to accelerate in addition to simplify the procedure of agreement the audience of the information conveyed. As a outcome the audience tin forcefulness out sympathise information correctly in addition to shop that information inward long-term memory.

With the facts above, in addition to hence the multimedia streaming media services choose non bad potential to last used equally a medium to choose information effectively in addition to broadly.

Streaming multimedia media from yr to yr increasingly shows encouraging growth. This proves that this media is increasingly gaining a house inward the hearts of work concern people. Each yr the average increase is 28%, the value of revenue starts from $ 5,220 billion inward 2008 to $ 17,819 billion inward 2013.

                      Sumber: Insight Research Corporation, Maret  2008