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Malang City Government uses Storytelling to say the floor of Malang city, but non a normal story, but the floor of Malang city, Tempoe Doeloe.

In the basis of marketing communication, storytelling is used to innovate brands or strengthen build positioning inwards an entertaining way. In this instance the Malang urban centre authorities tells the floor of Malang urban centre equally utilization of strengthening the positioning of Malang city.

"Story telling tells a build inwards a unlike too to a greater extent than humane way. Malang tempoe doeloe tells the urban centre of Malang yesteryear involving tourists too prospective tourists of Malang urban centre to recall the life of Malang urban centre inwards the past.

Malang Tempo used to e'er characteristic elements from yesteryear cultures. Everything presented at the outcome was nuanced inwards the sometime days, starting from the place setting, the ornamentation of each stand, the phase decorations to the visitors' costumes. However, the initiator of this festival is unlike from the Malang Tempo Doeloe Festival which is held 1 time a twelvemonth to 2 years.

Malang urban centre authorities applies storytelling yesteryear making a story, an inspiration, too emotional bond amongst the objects of interaction inwards the Malang Tempoe Doeloe program.

There are three things that I intend are the underlying reasons Because a storytelling marketers are aware of three things:

1. People Don't Like Ads, But They Like Stories.

Prospective tourists trust their persuasion leaders or colleagues who recommend a tourist attraction, rather than advertising. Positive stories most piteous tempoe doeloe volition travel give-and-take of oral fissure or viral marketing

2. The Most Effective Advertising Not Only inwards Frequency, But inwards Intensity

Advertising inwards the volume media or impress media tin properly increase the frequency of coverage of tourists who encounter or read it. But does it convey an impact? We also need to intend most the intensity of the ad. So that's where the storytelling is used. It non entirely affects the external senses, but touching the pump too.

3. Tourists are the Best Marketing Agents

Nowadays, information too advertising convey been circulating thence much that it makes it difficult for tourists to believe which ads are valid or not

However, potential tourists volition tend to trust tourists who convey visited Malang too say their experiences, because potential tourists experience the closeness cistron inwards humans.