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According to Mullins et al. (2008), the procedure of forming consumer sense is divided into half-dozen stages, namely:

1. Customer insight; prospective consumers render information close their needs / wants to the production provider / seller (producer / seller). Customer insight causes providers to prepare products or services that aim to run across those needs.

2. Product advertisement too cook building; later on the provider makes a production that suits the needs / desires of potential customers, the provider conducts activities aimed at informing information too encouraging potential customers to purchase the product.

3. Transaction; the procedure of prospective consumers turning into consumers.

4. Product delivery; at that topographic point is an central process, products / services from providers to consumers too payments from consumers to providers / sellers.

5. Customer back upward too service; The seller provides farther services, specially when the menstruum of information close the production is needed betwixt consumers to the seller or vice versa.

6. Product render / disposal; when the production consumption procedure is complete.