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Content Marketing Strategy : Pariwisata Banyuwangi

  

Banyuwangi Regency Government has a unique together with really up-to-date agency of marketing its tourist objects, capitalizing on the diamond triangle of Banyuwangi flagship tourism together with the cool tagline "The Sunrise of Java" Banyuwangi Regency Regency uses digital touchpoint media inwards the shape of websites, social media together with mobile apps for marketing together with caring to tourists. .

   The content of the touchpoint digital media is equally good diverse, all of which aim to generate high visitor involvement for tourists to view Banyuwangi.

   Good written content, images together with videos equally good seem to hold upwards aligned amongst the AIDA procedure from tourists, because tourists currently tend to operate or utilize digital touchpoint media to invention together with behave tours.

   In the sales funnel, it tin equally good hold upwards seen that the Banyuwangi district authorities utilizes touchpoint digital media optimally, starting from raising awareness to attract tourists visiting the Banyuwangi regency digital touchpoint media, both past times using buzzers together with communities to part content. Then alter the begin view into an chance or involvement to view Banyuwangi past times providing informative content nearly attractions, accommodation together with other related information. This volition assist the begin visitor to view the digital touchpoint media of Banyuwangi local authorities to dig deeper into the information needed together with fifty-fifty part interesting content. to colleagues.

    Even afterward they complete visiting or during their visit, they volition part their go stories amongst colleagues or netizens together with other wetizens.

     This strategy has proven effective inwards supporting an increment inwards the publish of tourists to Banyuwangi. Slamet Karyono, Regional Secretary of Banyuwangi said, inwards the past times 5 years, tourist arrivals inwards the archipelago surged 161 percent. From the previous 651,500 people inwards 2010, in that place were 1,701,230 people inwards 2015. (http://goo.gl/Y5fceF)

   For unusual tourists increased 210 per centum from the hit of 13,200 people inwards 2010, to 41,000 at the cease of 2015. Business together with tourism stretching, continued Slamet, was equally good demonstrated through a surge inwards rider numbers at Blimbingsari Airport inwards Banyuwangi. Which initially solely amounted to 7826 passengers inwards 2011, increased dramatically inwards 2015, reaching 110,234 passengers. (Http://goo.gl/Y5fceF)

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