There is something unique during a opor-garai to Jogja at the destination of 2015 yesterday, our identify unit of measurement visited De Mata as well as De Arca.
Why our identify unit of measurement decided to catch the location, because of the results of chatting amongst several brothers inward Jogja as well as browsing on diverse go blogs, without realizing nosotros had embedded an picture of de Mata as well as and De Arca inward our minds that is "de Mata as well as de Arca" intended for domestic tourists or amusement enthusiasts total of uniqueness (resin sculptures as well as play tricks art) that accentuates the typical civilization as well as humour of Jogja's local (actually de Mata is inward Jogja, Surabaya, Semarang. If de statue alone exists inward Jogja), so it is incomplete when playing to jogja without visiting de mata as well as de statue
How could such an picture live on embedded inward our minds ... is this magic or hypnosis ??? Hahahah non this is non called positioning. What is positioning? Hmm from my agreement that positioning is "implanting an picture or production picture into the minds of consumers or customers" at that topographic point are iv elements of positioning that is the target customer, frame of reference, fundamental benefits as well as argue to belife all of which are packaged inward a positioning statement. However, this positioning disceptation is alone for the internal needs of the managing company, to communicate positioning which is basically a hope of production benefits to customers, as well as so the positioning disceptation must live on changed to "tag line".
Positioning volition live on the mantra that is as well as so communicated through diverse marcomm media to consumers or customers. The tagline of de mata is: play tricks optic museum spell de mata: statue fine art museum. (The tag work is written nether the de optic as well as de statue logo)
This agency that De Mata has a positioning or a hope is a play tricks optic museum, a museum that presents the concept of play tricks eyes or play tricks fine art for its visitors, spell de Arca is a statue fine art museum that presents a museum of resin sculptures for visitors.
Both De Mata as well as De Arca convey unproblematic as well as straightforward positioning or tag lines, so that customers tin post away easily empathise what is presented straightforwardly as well as merely so that messages tin post away live on easily understood as well as attached or remembered past times customers without exaggerating or lowering their truthful meaning.
Conclusion
1. Positioning is an of import get-go pace earlier winning the marketplace position (market share), because the producer must win the customer's take away heed get-go (mind share)
2. Winning take away heed portion must live on done past times making a positioning that tin post away live on easily understood as well as remembered past times customers
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